K18
I had the pleasure of creating K18’s inflatable font for their upcoming product, AirWash. The task was to model a custom alphabet that could then be inflated and animated, the animation would then be popped onto pre-shot videos. The colors and textures were representative of the color palette created for the new AirWash campaign. A shiny metallic material was selected to give extra dimension and highlight the inflatable animation - creating an airy, bubble like texture. Reflections were also used to seamlessly blend the 3D model with the video footage.
K18 mission statement: We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.
